The #1 body lotion used in the US, AVEENO Active Naturals Daily Moisturizing Lotion with Natural Colloidal Oatmeal helps prevent dry skin with this naturally nourishing lotion. It contains a natural colloidal oatmeal blended with rich emollients and, with regular use, is now proven to help skin build a "moisture reserve," so skin can replenish itself.
Natural Colloidal Oatmeal
Oats have a long history of being valued for skin care dating back to the ancient Greeks and Romans who used oat baths to heal skin ailments. AVEENO scientists developed innovative formulations, using finely milled (colloidal) oatmeal, that retain the naturally active benefits of the oats.
The Science Behind Oats
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